Mon, 19 Sept


Online Training

Fit For Purpose / Online

Jump into your customer shoes and fit their purpose!

Fit For Purpose / Online

Time & Location

19 Sept, 15:00 – 22 Sept, 19:00

Online Training

About the Event

Course Description:

Understand deeply your customers and services to precisely meet their  needs and delight them. Do not create anymore what you think is good for  them. Deliver products and services, which they want as good for them. This class will offer you significant new insights into how to optimize  the effectiveness of your business, to produce fit-for-purpose products  and services that delight your customers, making them loyal to your  brand and increasing your share, revenues and margins.

What results will you observe?

* ​You will understand who your customer is.

* You will be able to recognize, what your customer really needs.

* You will start gather meaningful data and take effective decisions based on them.

* Using handful tools and techniques you will be able to gather information from different customer’s representatives.

​How does training look?

Online training

19 - 22 September 2022

3:00 PM - 7:00 PM

​Training Agenda:

* ​Understand that all products or services have design, implementation, and service delivery elements. * ​Recognize and define or describe a customer purpose. * ​Learn how to segment your market based on customer purpose. * ​Understand the 4 types of metrics: Fitness Criteria (used to select  your product or service in the market); general      health  indicators; improvement drivers and vanity metrics. * ​Learn how to report F4P Card surveys using the Fitness Box Score method. * ​Understand the two ways of learning your customers’ purposes:  customer narrative relayed from frontline staff –               “flying  visually”; and using the F4P Card market research tool – “flying on  instruments”

What is included?

Official training materials from David J. Anderson School of Management

Certificate of class completion

Booking and prices:

Early Bird (purchased by August 19th)

3,200 PLN + VAT 23% (736 PLN)

Regular (from August 20th)

3,500 PLN + VAT 23% (805 PLN)

Bring your colleague - 2 tickets

6,000 PLN + VAT 23% (1,380 PLN)

To book your place contact me at:

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